Allison Homes acquires £30m+ Congresbury site as part of South West growth strategy

Allison Homes South West has exchanged on a 4.75-acre site in Congresbury, North Somerset, marking a further step in the region’s strategic expansion plan.

The £30 million+ development will deliver 70 new homes, including 21 affordable units secured via a Section 106 agreement with a registered provider. The remaining 49 homes will comprise three- and four-bedroom detached properties, ranging from 958 to 1,421 square feet.

Land completion is expected in August 2025. A reserved matters planning application is due to be submitted to North Somerset Council in autumn 2025, with construction targeted to begin early 2026.

The site, brought forward in collaboration with strategic land managers OG Group, already benefits from outline planning permission. The development is accompanied by a significant package of infrastructure and community investment, including:

• £480,000 in Section 106 contributions towards school and public transport, as well as sustainable travel incentives;
• An estimated £700,000 Community Infrastructure Levy (CIL);
• A new children’s play area and enhanced public rights of way;
• Bat mitigation land adjacent to Millennium Green;
• A new pedestrian crossing on Brinsea Road to connect residents to local services.

Glyn Mabey, Managing Director of Allison Homes South West, said: “This acquisition reflects our ambition to grow sustainably across the South West, delivering quality homes while generating meaningful social and economic value. With North Somerset facing ongoing housing pressure, this development offers a balanced and well-considered neighbourhood.”

“We’ve built real momentum over the past 12 months, and Congresbury is another important step in that journey. We’re proud of the team we’ve assembled, the partnerships we’re building, and the positive impact we’re making in towns and villages across the region.”

Using HBF modelling, the development is forecast to support around 278 jobs, contribute over £2 million in tax revenues, and inject over £500,000 into local infrastructure.

The Congresbury site adds to Allison Homes’ growing South West portfolio as the company targets delivery of 2,000 homes annually across England with a strong focus on placemaking, partnerships, and sustainable growth.

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About Allison Homes

Allison Homes is a forward-thinking, well-funded housebuilder with an ambitious five-year plan to double in size. With regional offices in Peterborough (Cambridgeshire), Norwich (Norfolk), Tiverton (Devon) and Castle Donington (Derbyshire), the company is rapidly expanding its presence across the East Midlands, East of England, and South West.

Guided by its vision to be known as “The Homebuilder You Can Trust,” Allison Homes is recognised for its fresh approach, strong partnerships, and commitment to delivering high-quality, energy-efficient homes. Recent industry accolades include the In-House Gold 2025 Award and HBF 5-star rating, reinforcing its reputation for excellence.

The Allison Homes South West team is actively growing its footprint across the region, with five developments underway in Devon and strategic land acquisitions planned across the West of England.

Focusing on a 50/50 split between open market and partnership land deals for affordable housing, its new division Allison Partnerships, is dedicated to delivering high-quality, affordable housing across its operating regions. Working closely with housing providers and build-to-rent companies, Allison Partnerships aims to ensure that new homes are available to everyone.

Notable partnerships include collaborations with LiveWest to deliver 70 affordable homes in Tiverton (shortlisted for Deal of the Year at the SW Business Insider Residential Property Awards 2025) and a project with L&G to provide 155 homes in Witheridge, North Devon.

Website: www.allison-homes.co.uk