May 21, 2024

South West News

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PR industry trends on the horizon for 2023

To stand out in the ever-changing communication industry, PR firms must prioritize staying ahead of the curve, proactively seeking new approaches, and embracing innovation. We spoke with Swansea PR and marketing agency, Seren Global Media, about their predictions for the upcoming year.

To stand out in the ever-changing communication industry, PR firms must prioritize staying ahead of the curve, proactively seeking new approaches, and embracing innovation. Simply adhering to traditional thinking proves ineffective and risks lagging behind in the future.

We spoke with Swansea PR and marketing agency, Seren Global Media, about their predictions for the upcoming year. Here’s what they thought:  

There has been a steady shift in companies no longer utilising traditional forms of media like TV, radio and print advertising, which can be very expensive and difficult to track the return on investment. In 2023, we expect to see a further decline in offline marketing, with companies choosing to adopt trackable alternatives such as social media advertising, which is more tangible, cost-effective, adaptable and direct. 

We also expect to see further investment in environmental, social and corporate governance (ESG), promoting transparency, authenticity and integrity in marketing and promotion. Consumers no longer just want to buy your products; they want to see what you are doing to help the issues we face in society today. Companies are no longer allowed to watch from the sidelines, and those who are active in addressing issues, and investing in preventative measures and sustainability practices are those who will reap the rewards. 

The use of online events has been accelerated by the COVID-19 pandemic, to the point where events and meetings are done remotely as standard, and in-person meetings have become the alternative. I think this will continue into 2023, as the benefits of online events are there to see. Online events are more accessible and scalable, not to mention the time and cost-saving benefits. 

Additionally, we expect to see further emphasis on data and analysis in informing strategy. this isn’t necessarily a new trend but using data to inform your content is a concept that grows increasingly integral to any communications plan. With algorithms constantly changing, and the number of social platforms to interact with increasing too, audiences will show what they like or don’t like, so it will be imperative to analyse and use that information to inform your next move.