June 21, 2024

South West News

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Recruitment expert aided in US expansion by creative agency’s new brand and website project

NOTTINGHAM-BASED recruitment agency Distinct has been aided with a push into markets further south and in the US by a redesigned website and an updated brand.

Distinct, which specialises in recruitment for roles within finance, HR, marketing, IT and office support and supply chain and procurement, is opening an office in London to mount an expansion into the south and is about to open another in Boston to capitalise on its rapid growth in the North American market. It turned to Wiltshire design agency Milk & Tweed for its new brand look and an upgraded website with functions to help both clients and job hunters.

Milk & Tweed, which has offices in Chippenham and Brighton in Sussex, is building a reputation for excellence in website, brand and logo design and digital marketing.

Distinct Marketing Director Amy Robinson-Nunn said: “We’ve got exciting expansion plans in both London and North America, whilst also pushing to stand out in quite competitive markets. So, one of the things we wanted to do was make sure that our brand and our website supported this strategy.

“We wanted something that was fresh, confident, clean and modern, whilst still retaining the core of what the brand has always been – I think that’s been achieved here.”

Milk & Tweed’s design team refreshed the Distinct logo to give it a more modern feel, sharpened the colours and used cleaner typography. “While it’s not been radically transformed, these changes have made it look totally different,” said Ms Robinson-Nunn.

The agency’s website has been redesigned and features two new user-friendly tools. “For a candidate being offered a job, one of the first things you want to do is work out your take-home pay, so we’ve got a salary calculator where they can insert their wage and then the tax, student loan and pension deductions are calculated to leave the exact amount they’ll receive in their bank account,” said Ms Robinson-Nunn.

“On the flip side for our clients, we’ve got a wage insights tool which uses live data from the last 12 months, so if they are advertising a job in a particular area, the tool will display the going rate for that job title in their chosen location.”

She said the agency is delighted with the new site. “The development team in particular have been incredible,” she said. “Milk & Tweed’s Web Manager Jon Mynette has been leading the way for us from a development point of view and he’s been fantastic to work with.

“I think they’ve created something that I am genuinely proud of and would recommend them to others.”

She said the new website is particularly important, given Distinct’s ambitious expansion plans. “We’re really taking hold in the US and we’re working in roles within the public accounting and legal sectors,” said Ms Robinson-Nunn.

“We started off in New York and have since moved into Massachusetts, Rhode Island, Virginia, Maryland, New Jersey, Texas, Pennsylvania, New Hampshire, Illinois, Florida, Connecticut and Ohio, so we’re opening an office in Boston to further strengthen our operation in the US.

“Our refreshed brand and new website help us to stand out from our competitors and will certainly support our new strategy and exciting expansion plans.”

Milk & Tweed Web Manager Jon Mynette said: “The project was amazing to work on and the team at Distinct were great to work with because they were so organised, driven and ambitious. It really pushed us as a team and I’m very proud of the work we’ve done and the results we’ve achieved.

“Distinct had some amazing ideas around how they wanted their site to be presented and perform. It meant we had to push the boundaries of how we usually build, which I always enjoy. I must give a special mention to the lead designer Jon Francis and lead developer Sam Jones, who have both done fantastic work on the project. Without them we wouldn’t have been able to achieve what we have.”

Pictured: Recruitment agency Distinct turned to creative agency Milk & Tweed to help prepare it for an expansion into the south of England and further into North America