Wings Global Travel Appoints Matthew Forbes as Senior Vice President of Global Growth to Lead Sales Strategy

Wings Global Travel, a leading global travel management company (TMC), has announced the appointment of Matthew Forbes as Senior Vice President of Global Growth. With over 17 years of experience in similar roles at Reed & Mackay, Forbes brings a wealth of expertise to Wings’ executive team. He will report directly to Gary Povey, Chief Operating Officer of Wings, and will be based at the company’s London headquarters.

In his new role, Forbes will oversee the global sales team, mentor regional sales managers, and drive the development of Wings’ rapidly expanding professional services business. Emphasizing a customer-centric approach, Forbes stated that the company’s business development strategy will prioritize service, value, and delivery over aggressive expansion. “We’re not focused on growth at any cost,” he said. “Instead, we aim to deliver exceptional value and service to our clients.”

Forbes highlighted the unique appeal of Wings, noting its three-decade history of sustained growth while maintaining a strong commitment to personalized service. “What attracted me to Wings is that the company has seen more than three decades of strong growth without losing sight of the importance of close relationships and dedicated personal service. This client-first ethos is becoming rarer and rarer among TMCs,” he said.

A Focus on Technology and Client Needs

Forbes will collaborate closely with Wings’ technology and product teams to enhance the TMC’s unified global service platform. He emphasized the importance of meeting client demands for choice, value, efficiency, and responsiveness. “Clients want choice, value, efficiency, and ultra-responsive service. Our technology development is solely focused on delivering a consistently great experience for travelers and travel managers wherever they are in the world,” Forbes explained.

Industry Expertise and Global Perspective

Gary Povey, COO of Wings, expressed his enthusiasm for Forbes’ appointment, citing his extensive global experience. “Matt brings a wealth of global experience to the Wings team, having lived and worked in some of our key markets, including the USA, UAE, Australia, Singapore, and the United Kingdom. The Wings board is delighted that Matt has agreed to join us to develop the global sales strategy,” Povey said.

About Wings Global Travel

Founded in 1992, Wings Global Travel specializes in managing complex, bespoke travel programs for industries where the safe and efficient movement of people is critical to business success. The company serves clients in sectors such as investment banking, legal and professional services, energy and marine, and mining and manufacturing. With 20 wholly owned and managed operations across 16 countries, Wings employs over 450 people worldwide. The company is renowned for its best-in-class technology and unparalleled service standards.

For more information about Wings Global Travel, visit wings.travel.

This strategic appointment underscores Wings’ commitment to maintaining its position as a leader in the global travel management industry, combining personalized service with cutting-edge technology to meet the evolving needs of its clients.