Affinity Devon launches fitness offering with PureGym arrival

Affinity Devon, the leading outlet shopping centre located in Bideford, has announced that PureGym is set to open its doors at the centre this summer.

The arrival of PureGym represents an exciting new step for Affinity Devon with its expansion into the fitness space. The new 5,000 sq. fitness centre is designed to take Devon’s current affordable gym offering to new heights.

Combining affordable prices and flexibility with high quality, PureGym has established itself as a market leader in the UK and has a total membership of 1.5 million.

With 24/7 access to PureGym’s full range of fitness facilities, including top-of-the-line gym equipment, instructor-led classes, free weights area and much more, as well as free parking at Affinity Devon, members are guaranteed a pleasant and highly convenient gym experience each visit.

The opening of PureGym at Affinity Devon enhances the outlet’s sports and athleisure offering, alongside Sports Direct, Saltrock, and Skechers, and reinforces its commitment to its customers, through a fitness centre that enables them to lead healthier lives every day.

Nicky Lovell, Head of Outlets and Business Development at Global Mutual, said: “Affinity Devon is a well-established outlet centre in an exciting period of growth, with a broad range of prominent brands across fashion, lifestyle, F&B and sport, as well as its excellent location. The opening of PureGym enhances the centre’s retail and leisure mix and levels up its offering to align with its visitors’ demands. We are look forward to building on this momentum and further strengthening Affinity Devon’s appeal.”

A spokesperson at PureGym said: “There is huge appetite for affordable gyms in Devon and we are delighted to be opening a brand-new club in Bideford at Affinity Devon. This gym will provide members with 24/7 access to flexible, affordable fitness facilities to help them reach their fitness goals. The new gym is in a fantastic location and will help to drive footfall to the shopping centre as well as creating jobs in the local area. We look forward to welcoming members through the doors of PureGym Bideford later this year.”