Post-Easter reset: SW produced Humous leads the lunch revolution

After Easter’s chocolate overload, British lunchtimes are embracing a lighter approach with 42% of people naming humous as their top alternative to the standard sandwich meal deal.

SW based Moorish is meeting this demand with two new Middle Eastern-inspired varieties which recently hit Sainsbury’s in April, namely Moorish Shawarma topped with spiced chicken and Moorish Pine Nuts with sumac.

The timing couldn’t be better as the post-Easter calendar check has many Brits suddenly counting down to summer holidays. Research shows dips with pitta bread and vegetable sticks (20%) now outpacing pizza (19%) as the preferred choice for outdoor spring dining, signaling a definitive shift toward lighter, shareable eating as the weather improves.

Mediterranean Dreaming: Holiday Flavours Dominate Spring Eating

As Brits finalise summer plans post-Easter, Mediterranean cuisines are dominating UK eating habits.

Italy inspires a whopping 60% of at-home dining, followed by Greece (40%) and Spain (37%). This Mediterranean momentum comes as many dial down winter comfort foods – with 33% reducing sticky toffee consumption and 30% cutting back on dark chocolate as temperatures rise. Pizza Co’s Italian Job Pizza taps directly into this seasonal shift, serving up the taste of Italy to the British table. From garden gatherings to a cosy night at home, it reflects the easy, sociable and fun aspects of summer dining.